MEMBER SPOTLIGHT: Deanne Shoyer, Small But Kinda Mighty

Tell us about your business and who you serve with it?

“I design and crochet amigurumi. Amigurumi is a Japanese word, coined to describe the craft of making small creatures with yarn. Each character comes with a story booklet I handmake and reproduce in a zine format. I enjoy making them for people with kids in their lives who want to encourage play based learning and a love of stories. I also publish patterns for my characters for folks who want to make their own toys and if you want to learn to crochet, I teach too! “

When and Why did you start your business?

“Years ago, one of my autistic sons asked me to crochet him a dinosaur. Seeing the joy he got from a little wooly brachiosaurus made me want to share that joy with others.”

What was the biggest struggle your business has faced so far? How have you overcome it? 

“The transition from being a hobby to a small business. Part of this was convincing customers and craft shows that I wasn't solely a maker but a designer. Sierra Greene helped me diagnose what I needed to do differently and Beth Woodward designed an adorable, professional-looking brand for me that really expressed what SBKM is about.”

What are you most excited about for the future of your business? What is one of your companies biggest goals?

“There's so many exciting things happening with SBKM it's kind of a challenge to come up with just one. (Good problem to have!) I think I'm most excited at the prospect of seeing other crocheters make my designs, seeing pictures on social media of the characters they make from my patterns gives me a thrill every time. My biggest goal in relation to this is to publish a book with my patterns and stories in.”



The goal of this group is connecting and networking, we would love to be able to share some of your stories online. Please see below link to submit your business to the blog! We believe all small business owners have a valuable voice and we can’t wait to share it!