A few weeks ago, I had the pleasure of having a great placement student from Sheridan's Visual Merchandising Arts program. Now that she has spent a whopping 80 hours learning how I run my business, meet with clients and work from coffee shops, she has finished her project and write up about her experience!
I am talking about how you portray yourself on social media, your website and any branding collateral you use. In the world of small business owners, we are often the face of our brands, we are the ones attending networking meetings, coffee dates and are the ones giving mad quick elevator pitches as we try to sell ourselves and our business in the least pushy way possible. Needless to say, people are going to take notice of what we look like, and it's important that what you display online looks like you and represents who you are as business.