A logo is always an essential part of your brand. It is the quick visual representation of your business and hopefully develops instant recognition with your clients. When having a logo designed you want to be very focused on designing something that has the potential to evolve as your business does. Staying away from “Trendy” design ideas can really help increase the longevity of your brand, while still drawing attention and creating awareness with your target market.
Another important factor in logo development, is ensuring that your logo has a number of appropriate layouts for a variety of uses. When you think about all the places you will use your logo, is there a specific use that requires something different? Should you have a longer horizontal one for letterhead, or a single colour watermark for photos? Knowing how you plan to use your logo helps you think of ideas, and helps your designer create an effective logo that is both attractive and functional.